lotline

Lotline

Lot 3.0Shopify themeOnline Store 2.0One preset: Lotline

For small-batch pet brands

A storefront for food you make yourself: the whole label on every product, a refill plan that sells itself, and a home page that tells the story of each batch.

See what's inside Documentation

● Coming soon to the Shopify Theme Store

Lotline home page: the store name set edge to edge above a photo of a dog eating from a bowl, with a product label pinned to the photo. The same home page on a phone.
Label panelReads the analysis and ingredients from product metafields
11 home sectionsMarquee, image rows, stats band, FAQ, journal rail and more
MotionScroll reveals, count-ups, parallax. Off for reduced motion
5 schemesPaper, white, green, red and ink, all AA contrast

What it does

People read the back of the bag. So does Lotline.

Pet owners compare protein, fat and calories before they buy. Lotline puts that label on the product page, the home page and the product card, and keeps it in sync with your product data.

01 / Label

The whole label, not the highlights

A label panel that fills itself from each product's analysis and ingredient list. Add it to the product page, pin it to the hero photo, or show one line of it on every product card.

  • Rows from a simple list: Protein | min 22%, one per line
  • A card line under each product name: Protein 22% · 400 g · 9 kcal
  • A lot line with batch number and baking date on the product page
  • A treat guide table with a highlighted row, edited as plain text
Product page section with a photo of a dog eating and a guaranteed analysis label with protein, fat, fibre, moisture and energy.
02 / Refill

Sell the refill, not just the bag

Purchase options appear as cards on the product page, so a subscription reads as a plan rather than a checkbox. A sticky buy bar follows the customer down the page.

  • Selling plans from Shopify Subscriptions or any subscriptions app
  • Variant boxes that show each size's own price
  • A delivery schedule section: Mon · Your order closes at midnight
  • Sticky buy bar that updates with the chosen variant
Product page for Oat and Peanut Bones with a batch line, size boxes with prices, quantity and add to bag.
03 / Story

A home page that moves

Sections reveal as they scroll into view, figures count up, photos open from the bottom and drift with the page. All of it turns off for visitors who ask for less motion.

  • Wordmark hero with photo or video, or text on a full-bleed photo
  • Numbered image rows, a stats band and a sideways journal rail
  • A photo card with its text panel cut into the corner
  • Marquee, FAQ and every section in five color schemes
Home page section titled Good biscuits take a while, with a numbered row: 01 Measured, not scooped.

Screens

Every page, finished

The demo store, Snuggo, is a fictional dog biscuit bakery. Everything you see is built from theme sections you can move, hide or reuse.

Biscuits collection with a sidebar of filters and a grid of product cards.
Collection · sidebar filters
Green section with a dog photo and a ruled list of ingredients with percentages.
Image with list
Dark stats band with five figures above four photo steps.
Stats band · image steps
Photo card with the heading The jar refills itself on a panel cut into its corner.
Image banner · card
Journal page with topic filters and the newest story featured large.
Journal
Our kitchen page with a large title and the start of numbered story rows.
About page template
Product page on a phone. Home page on a phone. Collection page on a phone.

Included

Everything a store needs

Built on Shopify's Skeleton theme with Online Store 2.0 features throughout: JSON templates, section groups, app blocks and color schemes.

Sections everywhere

Every template is made of sections, including the header and footer groups.

Filters and search

Sidebar or drawer filters, load more, and predictive search across the store.

Product media

Images, video, YouTube, Vimeo and 3D models, with variant images.

Recommendations

Related and complementary products, set with Shopify Search & Discovery.

Gift cards

Customers can send a gift card to someone else with a message and a date.

Markets

Country, currency and language selectors in the footer and mobile menu.

Local pickup

Pickup availability on product pages when you offer local pickup.

Page templates

About and contact templates with sections, plus a journal with topics.

Accessible

Keyboard navigation, visible focus, labelled forms and AA contrast in every scheme.

Questions

Before you install

Is Lotline only for dog treats?

No. The label panel and treat guide suit any food brand that publishes an analysis: pet food, coffee, snacks, supplements. Every section works with any catalog.

Where does the label information come from?

From three product metafields you create once: a card line, the analysis and the ingredients. The documentation shows each one.

Do I need an app for subscriptions?

Yes, to charge on a schedule. Install Shopify Subscriptions or another subscriptions app; the theme lists each plan on the product page and checkout does the rest.

Can I turn the animations off?

Yes. Theme settings have one switch for scroll reveals and one for hover effects. Visitors who ask their device for reduced motion never see them.

Where do I get help?

Read the documentation or send a request through the support form. We reply within two business days.

Lotline 3.0.0

Six o’clock, sorted.

Read the documentation Contact support